Hello Future Guru

Hospitality Marketing Guru is a course developed for marketers and non-marketers to help plan and deliver next level marketing results. 

Curated, written and presented by Mark McCulloch alongside a team of industry experts, our Master Gurus, we aim to provide you with the skills and confidence to improve your marketing credibility and deliver the results you need. 

This is achieved through a ten module based course that provides expert led training; skills that can be applied to your business from day one. We will also stay close to your learning journey through live Q&As and through personal learning records. Hospitality Marketing Guru is unique in the way the course is delivered, bespoke to hospitality and interactive throughout. 

You’ll finish the course with an in-depth knowledge of the foundations, fundamentals and tools to supercharge your results plus connections within a community of marketers that are yours for life. 

There is a short assessment paper for you to submit on completion of module ten, so you know you’re ready to show-off your skills and apply your new found knowledge with confidence.

With 25 years of experience working with Pret, Yo!, Dishoom, BrewDog, Rosa’s Thai, Costa, Fuller’s and more, Mark will share everything you need to know to become a Hospitality Marketing Guru in just ten modules over ten weeks.

Our modules are designed to provide fundamentals in strategy, activation and delivery - with a pure focus on hospitality marketing requirements.

We’ve worked with founders and CEOs, leading hospitality marketers and industry experts to curate a course that meets the needs of businesses, marketing teams and individuals with a goal to deliver for all stakeholders. This course is 100% current and will help future-proof you and your business.

• Welcome and Introduction to Hospitality Marketing 

• Market Research and Segmentation

• Building and Managing Brand DNA

• Brand Strategy & Marketing Planning

• Tactical Marketing and Execution (Local and Campaigns)

• Digital Footprint Essentials in Hospitality

• Owned, Paid, and Earned Media in Hospitality

• Social Media Essentials for Hospitality Marketers

• Leadership, Stakeholder Management, and Financial Acumen in Hospitality Marketing

• Course Summary, Learning Outcomes & Exam Overview

Through his decades in the industry Mark has built up a community of peers, the best in the business, and they are generously sharing their expertise on the course, to help you outshine the competition.

• Our first Master Guru is Annica Wainright who will be joining module 3 to share her expertise on Brand Voice. Annica is Co-Founder of 2Forks, food and drink copywriting that feeds your business.

• Ready to unleash your social media superpowers? Our second Master Guru is Alison Battisby, Founder of Avacado Social. Alison brings 15 years of experience working with the top hospitality brands and will share skills in social media excellence in Module 8 - Leveraging the Power of Social Media.

Over the coming weeks we will be revealing the names of more Master Gurus who are helping create the content and who will be co-presenting modules.

Reservations for intake one are now live.

The course will commence September 2026 and will last for ten weeks. New modules will land on Mondays and the weekly Q&A will be live at noon Friday. The ten week course including live weekly Q&As, learning support and assessment is only £1,895 plus VAT.

By registering your interest now and by booking before the 30th June 2026 there will be a one-off 10% discount, the course fee will be £1,695 plus VAT.

Hospitality is the most amazing industry and for many reasons, hospitality marketing needs to be treated as a specialist discipline.

Selling an intangible product that is people led and experience driven. 

Dealing with complex industry hurdles like tighter resources and the growing requirement for broader marketing skills.

Operating within a highly competitive market place that is super fast paced and driven by rapidly changing market trends.

Working with business teams across multiple departments with conflicting goals and different objectives. 

Companies attempting to reach their desired marketing results without nurturing hospitality specific skills fail to equip individuals and teams with the tools they need to get the job done. 

What also matters is delivering training that also allows students the time to focus on and maintain their day-to-day responsibilities. Hospitality Marketing Guru allows students time to work at their own pace whilst maintaining momentum towards an end learning goal.

You can apply to the Hospitality Marketing Guru waiting list below by signing up for Guru Mail.